As part of its recent Q3 Community Guidelines Enforcement Report, TikTok has reinforced its commitment to a secure platform for South African users by continuously enhancing safety protocols and moderating content responsibly.

This is evidenced in its proactive efforts to remove content that violates its Community Guidelines. In the third quarter, TikTok removed as many as 928,334 videos in South Africa from the platform for guideline violations. Impressively, 83.6% of these videos were removed within 24 hours.

With over a billion people using TikTok globally, and millions of pieces of content posted every day, TikTok continues to invest in technologies which improve content understanding and assess potential risks, allowing the platform to remove harmful content before it reaches viewers. In July and September 2024 globally, the platform removed over 147 million videos and of these, 118 million were removed through automation.

With a proactive detection rate now at 98.2% globally, TikTok is more efficient than ever at addressing harmful content before users encounter it. In South Africa, more than 97.9% of all content was removed before a community member reported it to TikTok. The most enforced policies were:

• Regulated Goods and Commercial Activities, with 96.9% of removals happening before any user report
• Sensitive and Mature Themes, with 99.5% removals happening before any user report
• Mental and Behavioural Health, with 99.8% of removals happening before any user report

As TikTok continues to invest in cutting-edge moderation technologies, its commitment to transparency and platform safety remains at the forefront, ensuring a secure environment for its diverse user base across South Africa and globally.

Committed to Safety and Integrity

TikTok remains committed to inspiring creativity and bringing joy while prioritising the safety and well-being of its South African community. By employing dedicated trust and safety professionals and leveraging advanced technology, the platform ensures compliance with its robust Community Guidelines, Terms of Service and Advertising Policies, which apply to all content on its platform.

The full report can be accessed here.