The excitement is building for the Sta-Sof-Fro Soweto Fashion Week Spring/Summer 24/5 Showcase, set to light up the iconic Soweto Theatre from 30 October to 02 November 2024.  

This season promises an exciting line-up of both emerging and established designers, all set to unveil innovative designs that capture the vibrant spirit of local and summer fashion.

The event will kick off with a Media Day on Wednesday, 30 October, followed by three exhilarating days of runway presentations that showcase the vibrant creativity and talent within South Africa’s fashion industry, shining a spotlight on emerging designers.

Stephen Manzini, Founder and CEO of Soweto Fashion Week, shares his enthusiasm: “The Sta-Sof-Fro Soweto Fashion Week has significantly impacted the fashion community and has the potential for global networking. We’re thrilled for this Spring/Summer edition, where designers will explore uncharted creativity in summer style.”

This year, Soweto Fashion Week announced their partnership with the renowned hair care brand Sta-Sof-Fro.  After a successful Autumn/Winter Fashion Week in May 2024, the synergy continues! 

Pearle Peane, Brand Manager of Sta-Sof-Fro Amka, stated, “As a brand, Sta-Sof-Fro is constantly evolving. This partnership with Soweto Fashion Week has been exhilarating. We believe in ‘The Power to Change’—a philosophy that reflects personal expression in hair, fashion, and style. We can’t wait to see the creativity unfold at this upcoming showcase!”

Calling all fashion buyers, media, stylists and enthusiasts to join SFW S/S 24/5 from 30 October to 02 November 2024 at the Soweto Theatre to celebrate creativity, culture, and the future of fashion in South Africa!

Tickets are available on Webtickets and at Soweto Theatre.

Fashion Week Schedule:

• Wednesday, 30 October – Media Preview with the designers 
• Thursday, 31 October – Emerging Designers:
  • Sheshu xabange
  • Kaypable Creations
  • Dominion Creations
  • Rep Lepara
  • Sew Africa x 10 Designer Presentation
• Friday, 1 November – Established Designers:
  • Enhle Babes Couture
  • Style by Ali
  • Tshegofatso by Design
  • Tumi Captivating Fashion
  • MFW (Moscow, Russia)
  • Vohni Couture
  • George Tebor x 10 Designer Presentation
• Saturday, 2 November – Closing Day Designers:
  • Alfalfa by Design
  • Macgale
  • Sun Goddess
  • Sibu FDB
  • Dope Store
  • University of Johannesburg x 10 Designer Presentation