the pop culture channel from NBCUniversal International Networks & DTC – today announced the start of production for Dating #NoFilter, a 10×60’ unscripted comedy dating series produced by Brainstorm Entertainment.
Licensed globally by NBCUniversal Formats, the format originally aired on E! in the US and is being adapted for the African audience with filming in progress at Mall of Africa in Johannesburg. The show is set to premiere exclusively on E! Africa (DStv channel number 124) later this year.
Dating #NoFilter will follow a group of singles on blind dates whose search for love will be accompanied by commentaries from some of South Africa’s most hilarious celebrities. Amongst the 15 comedic cast are comedian, TV personality and actor Jason Goliath (E!’s Celebrity Game Night, Ses’ Top La); actress and radio personality Hope Mhbele; and media personality and content creator Lebogang Tlokana – also known as “The Funny Chef”.
Jason and the other comics will watch the dates unfold, offering unfiltered commentary on each moment – from every awkward interaction to every touching glance. Inevitable dating disasters aside, the hope is that the couples will form genuine connections.
“Building on the success of E! Africa’s local adaptation of Celebrity Game Night, this production underscores our focus on delivering content that resonates with African viewers – in this case, uniquely showcasing some of South Africa’s wittiest personalities,” said Hendrik McDermott, Managing Director, Hayu, EMEA Networks & International Direct-To-Consumer, NBCUniversal.
“Dating #NoFilter is a brilliant format with international appeal. Viewers love watching their favourite comedians offer side-splitting commentary while love seekers navigate the hilarious and unpredictable world of dating. I can’t wait to see South African audiences be swept off their feet by what promises to be a sensational new series,” commented Ana Langenberg, SVP Format Sales & Production, NBCUniversal Formats.
Produced by Brainstorm Entertainment for NBCUniversal International Networks & DTC, Dating #NoFilter is a hilarious take on modern dating. Dating #NoFilter is distributed globally by NBCUniversal Formats, which is part of Universal International Studios, a division of Universal Studio Group. The series originally aired on E! in the US, with the African version marking the fourth international adaptation.
Dating #NoFilter is set to premiere on E! Africa (DStv channel number 124) later this year.
