Spur, South Africa’s favourite family restaurant chain, renowned for offering exceptional experiences for kids, and Ackermans, the nation’s top value retailer for baby and kids’ fashion, are set to kick off an exciting new campaign that will harness the creative power of kids countrywide. The Design-a-Tee Campaign, which gives expression to the brands’ complementary values, has been created to appeal to their shared under-twelve target market.
“We believe every child is a creator with extraordinary artistry to share. Through this collaboration, we’re excited to give them a space to express themselves and watch their creativity come to life. The ‘Design a Tee’ campaign is all about celebrating their imagination, putting them at the heart of the creative process, and giving them a chance to design something as unique as they are” said Vuyo Henda, Chief Marketing Officer at Spur Corp. “This initiative bridges our values as Spur and Ackermans, extending well beyond food and fashion, into inspiring the next generation of young artists.”
This campaign focuses on inspiring children as artists, allowing their creativity to flourish. The two retail giants are excited to offer an extraordinary opportunity for the next generation of creative minds to shine. Not only will children under 12 have the chance to submit their artwork, but two winning designs will be transformed into stylish T-shirts available for purchase at Ackermans stores during Heritage Month in September.
“We are incredibly excited about this partnership between two family-driven South African brands. This collaboration is rooted in our shared values of heritage, craftsmanship, and a deep connection to our local communities. By merging the worlds of fashion and dining, we’re offering our customers a unique experience that celebrates both tradition and innovation. It’s a beautiful way to bring together family, culture, and creativity in a way that’s truly South African”, says Bronwyn Pretorius, Chief Marketing Manager of Ackermans SA.
This initiative is about elevating edutainment by encouraging kids to tap into their creative side. Parents and children are invited to visit Spur and Ackermans to blend quality family time with creativity. These cherished moments of creative play highlight the importance of artistic expression and family togetherness in nurturing young talent.
The “Design a Tee” campaign will run from 1 April to 30 April 2025, with winners announced on 7 May 2025.
Through our creative storytelling, we envision showcasing the inspiring journey from colour pencil sketches to stylish T-shirts in stores.
Picture this: a child’s drawing springs to life, wows the design team, and seamlessly transitions to real-world fashion. This is not just a campaign; it’s an adventure that embodies the essence of teamwork, creativity, and endless possibilities.
Join the fun! Visit your nearest Spur or Ackermans to participate in the ‘Design a Tee’ campaign and allow your child’s inner artist to shine.
