As Easter, Mother’s and Father’s Day approach, ZURU’s MAX Build More Premium Capsules are bringing a creative twist to gifting and collecting. Whether it’s a surprise-filled egg for kids, a nostalgic trip down memory lane for collectors, or a beautifully buildable bouquet for moms, these capsule toys tap into the booming trend of collectible surprises and adult-friendly building sets.
“The global collectible toy market is experiencing unprecedented growth, projected to reach $35 billion by 2030, with capsule collectibles playing a significant role in this surge,” says Christiane Schwarz, ZURU’s Senior Marketing Executive. “Surprise-filled toys have become a worldwide phenomenon, with unboxing videos racking up millions of views on platforms like TikTok and YouTube.”
She adds that collectible building sets, once reserved for children, are now being embraced by kidults, a fast-growing consumer group that enjoys nostalgic, intricate, and display-worthy creations.
Flowers That Never Wilt
This Mother’s Day, skip the traditional bouquet and gift MAX Build More Premium Flowers, a unique collection of buildable floral stems that bring colour and creativity into any home. Each capsule contains up to 243 pieces, allowing users to build two stunning flower stems to add to their forever bouquet. With 10 elegant flower designs to collect, these creations are perfect for moms who appreciate beauty and creativity in equal measure.
“Flowers bring joy, and now they can last forever,” says Schwarz. “The MAX Build More Premium Flowers collection is designed for anyone who loves to craft and display beautiful things. It’s the perfect blend of art and play, making it a truly special gift for Mother’s DaY.
Throwback Retro Fun
For collectors and nostalgia lovers, MAX Build More Premium Retro Capsules feature mini brick-built replicas of iconic gadgets from the past. Build, collect, and display your ultimate retro tech collection.
“The range features a classic Polaroid camera, vintage Mac computer, arcade machine, retro radio tape player and a dial telephone,” Schwarz explains. “Whether you’re a collector or just love a good throwback, these sets offer a fun and rewarding way to recreate the most beloved tech from decades past—in miniature form.”
A Feast for the Eyes
“For the foodies and builders alike the MAX Build More Premium Snack Capsules, feature mini brick-built versions of popular snacks like sushi, pizza, ice cream, hotdogs, hamburgers, and donuts,” she adds. “Perfect for playful displays or quirky desk décor, these sets bring the joy of food and creativity together in one fun, collectible experience.”
“The growing demand for collectible surprises is undeniable, and these capsules bring a fresh, creative approach to this trend,” says Schwarz. “From nostalgic builds to stunning floral displays, there’s something for everyone in this range.”
“With their element of surprise, intricate designs, and collector appeal, ZURU’s MAX Build More Premium Capsules are the perfect choice for Mother’s Day or Father’s Day gifts, or just a fun creative challenge for builders of all ages,” she concludes.
The MAX Build More Premium range will be available at leading retailers nationwide from April, these mini masterpieces promise big joy—one capsule at a time.
