Popular toothpaste brand Sensodyne is ready to raise oral health awareness at this year’s Rand Easter Show as it launches its NEW Sensodyne Cavity + Sensitivity Protection. As the toothpaste brand most recommended by dentists for sensitive teeth, this innovative new formula provides dual protection against two of the most common dental health concerns in South Africa.
“We won’t solve the issue unless we rethink how we approach awareness,” contends Mamabua Molepo, Senior Brand Manager at Haleon. “People need the right information at the right time and in the right way. Something has to change, and it starts with getting through to our nation’s families.”
Taking place at the Rand Easter Show from 17 to 21 April in Johannesburg, Sensodyne’s “Cavity & Chill” activation is set to provide a relaxed environment where showgoers can interact with experts, discover effective oral care solutions, and gather practical tips for maintaining their smiles.
Molepo says the Cavity & Chill Zone will take a fresh, engaging approach to dental care education. “People are going to participate in live demonstrations, get insights from influencers who will share their experiences with tooth sensitivity, and learn how simple habits can make a big difference.”
To further freshen the festivities, Sensodyne will be giving away tickets for the Rand Easter Show. Those keen to enter can follow @SensodyneZA on Instagram and Facebook and engage with the official campaign hashtags #SensodyneDualProtection and #SensodyneCavitySensitivity.
“Visitors to the activation will have a chance to explore these products, which are designed to strengthen enamel and relieve sensitivity. We want to reinforce the importance of taking a proactive approach to our teeth,” says Molepo.
She says initiatives like the Cavity & Chill Zone aim to shift the focus from cure to prevention, encouraging individuals to prioritise their dental health before discomfort sets in.
“As more people start paying attention to their oral health, events like the Rand Easter Show create a great opportunity to get people talking, learning, and making small but meaningful changes to their daily routines,” Molepo concludes.
By making oral health education more accessible and engaging, Sensodyne hopes to inspire lasting habits that benefit individuals and families alike. The message is clear: prevention is key, and small changes today can lead to healthier smiles tomorrow.
Beyond a bright smile, Molepo says good oral health is linked to overall wellbeing. The World Health Organisation says, ‘Oral health is the state of the mouth, teeth and orofacial structures that enables us to eat, breathe and speak, and encompasses psychosocial dimensions such as self-confidence, well-being and the ability to socialise and work without pain, discomfort and embarrassment’.
As part of Sensodyne’s commitment to cavity protection and sensitivity relief, the brand launched Sensodyne Cavity + Sensitivity Protection toothpaste in major retailers at the affordable RRP of R39.99.
To learn more about how to fight tooth sensitivity and cavities while protecting your oral health, visit Sensodyne’s Cavity & Chill Zone at the Rand Easter Show.
