Heartbreak: it’s a universal language, and it’s speaking volumes in Sub-Saharan Africa. Spotify data shows a significant rise in heartbreak song listening, with a 194% increase in streams over the Valentine’s period.
This demonstrates the power of music to connect and provide solace, proving that whether love is sweet or sour, its echoes resonate deeply.
Nigeria leads the charge with a staggering 626% surge in heartbreak song streams, followed by Ghana at 226% and Uganda at 206%. Kenya also experienced a substantial increase of 189%, while Tanzania and South Africa saw rises of 132% and 116% respectively. This data underscores the growing trend of listeners connecting with emotionally resonant music during this time of year.
Love Hurts us all
In Sub-Saharan Africa, heartbreak shows no gender preference, with 52% of listeners being male and 46% female. The emotional impact of these songs extends beyond traditional societal gender roles, illustrating that heartbreak is a universal experience that transcends personal identities.
During the 2024 Valentine’s season, the most played heartbreak tracks include global hits like “Someone You Loved” by Lewis Capaldi, “lovely” by Billie Eilish and Khalid, and “Say You Won’t Let Go” by James Arthur. Spotify data also reveals that users frequently listen to Tate McRae, Lord Huron, and Tom Odell during this period, alongside emerging artists whose emotionally charged music resonates deeply with listeners.
Sad songs bangs better during rush hours
Listeners most often tune into heartbreak songs between 4:00 PM and 6:00 PM, typically during their commute home or as they unwind for the evening. The patterns suggest that heartbreak music serves as both a coping mechanism and a form of self-expression for many. Some listeners use these songs as a means of healing, while others find solace in lyrics that articulate emotions they struggle to express.
Music is an emotional lifeline
The explosive increase in heartbreak song listening highlights how music provides a powerful connection for audiences navigating their emotional states. These songs offer comfort and common ground to those experiencing heartbreak, whether it is a fresh wound or a lingering ache over time. The data underscores the significance of music as an emotional outlet, reinforcing its role as a companion during moments of solitude and reflection.
Experience the full range of emotions this Valentine’s Day 2025, from joyous love to poignant heartbreak. Dive into Spotify Africa’s End In Tears for the ultimate heartbreak songs or set the mood with 100 Best African Love Songs.
