Mattel, Inc (NASDAQ: MAT, an innovator in toys for 80 years and leading global toy and family entertainment company with one of the most iconic brand portfolios in the world, announced a new brand in the building sets category, Mattel Brick Shop™. Mattel Brick Shop is being introduced for the first time at Nuremberg International Toy Fair.  Leveraging trusted legacy and expertise of Mattel, Mattel Brick Shop is designed to disrupt the status quo, bending the rules of building with innovative features, materials and techniques that inspire builders to try something new.

Putting the builder at the center of every experience, Mattel Brick Shop provides a quality brick fit, easy to follow playbooks, sturdy builds and endless creativity to expand the builder’s imagination. The goal of Mattel Brick Shop is to deliver value with every product, including more surprise features, more post-build opportunities like customization and more piece count, all at a competitive price.

“Today marks an exciting new chapter as we introduce Mattel Brick Shop,” said Roberto Stanichi, executive vice president, global head of vehicles and building sets. “Our commitment is to deliver building sets that surpass builder’s expectations, with elevated designs and authentic details at accessible price points and I’m looking forward to revealing our first product line in a few months.”

The first product drop from Mattel Brick Shop will be this May with new building sets to be released in the years to come. Building fans can stay up to date on the latest information from Mattel Brick Shop at www.MattelBrickShop.com.