Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, is celebrating its 80th anniversary with the preview of the limited-edition Mattel 80th Ruby Anniversary Collection. This milestone pays homage to the company’s legacy of inspiring play and innovation, pairing its signature red with striking ruby accents across beloved products.

The range, which will be unveiled for the first time at Nuremberg Toy Fair, features a collection of products from iconic Mattel brands, including collectible Barbie dolls, Polly Pocket compact playsets, Hot Wheels vehicles, a ruby-red Magic 8 Ball, a special edition UNO deck, a Thomas & Friends die-cast engine, and a reimagined Fisher-Price Chatter Telephone.

Each item reflects the legacy of innovation and joy that Mattel has brought to generations of children and fans worldwide. Founded 80 years ago in a Californian garage by Ruth and Elliot Handler and Harold Matson, Mattel has transformed how generations of children play, inspiring dreams and leaving an indelible mark on global culture. To commemorate this remarkable journey, Mattel will celebrate throughout 2025 with this product unveil being the first in a year long journey that reflects its vibrant history and commitment to delighting fans of all ages.

Since its founding, Mattel has made giving back a core part of its mission, embedded in its culture and amplified through the purpose of its iconic brands. In celebration of its 80th Anniversary and Ruby collection, Mattel will Play it Forward by donating resources to Save the Children in the U.S. and U.K., marking 20 years of partnership with the global humanitarian organization. Since 2005, Mattel has supported Save the Children’s education and emergency response programming. 

Speaking about the launch Lisa McKnight, Chief Brand Officer, Mattel said: “As we celebrate 80 years of inspiring play and sparking imaginations, the Mattel 80th Ruby Anniversary Collection reflects our rich history and commitment to innovation. This collection pays tribute to our iconic brands and the millions of fans who have made Mattel a cherished part of their lives for generations.”

Featured Products from the Mattel 80th Ruby Anniversary Collection:

Barbie™

• Barbie® Mattel 80® Doll (JGD25)
  • SRP: €14.99 | Ages: 3+ | Available: Spring 2025
  • Dressed in a ruby-red party dress adorned with a festive bow and a bodice inspired by the iconic Mattel logo, this collectible Barbie doll celebrates Mattel’s long legacy of play. Accessories include silvery heeled sandals and a matching necklace, perfect for fans and collectors alike.
• Mattel 80® Anniversary Barbie® Signature Dolls (JBJ17/18)
  • SRP: €84.99 | Ages: 6+ | Available: Fall 2025
  • This elegant collector’s doll pays tribute to Mattel’s legacy with a glamorous design draped in radiant ruby red, a stunning representation of the company’s milestone anniversary.

Polly Pocket™

• Polly Pocket Ruby Red Ring Box (JGK21)
  • SRP: €14.99 | Ages: 4+ | Available: Fall 2025
  • Celebrate with Polly in a heart-shaped Ring Box Compact featuring a transparent glitter finish. Inside, Polly doll enjoys a festive party scene complete with a balloon animal pet and a removable, adjustable cake-themed ring.

Games

• UNO® Mattel 80th Ruby Red Edition (JGK30)
  • SRP: €12.99 | Ages: 7+ | Available: Fall 2025
  • This celebratory edition of UNO features graphics inspired by Mattel products, combining classic gameplay with a nod to the company’s storied past.
• Magic 8 Ball™ Ruby Red Edition (JKG11)
  • SRP: €12.99 | Ages: 6+ | Available: Fall 2025
  • The classic fortune-telling toy gets a ruby-red makeover to mark the anniversary, inviting fans to celebrate decades of joy and innovation.

Hot Wheels™

• Hot Wheels® Pop Culture Kool Kombi (JBL68)
  • SRP: €2.39 | Ages: 3+ | Available: Spring 2025
  • This premium Hot Wheels vehicle celebrates iconic pop culture properties with authentic details and display-worthy packaging.
• Hot Wheels Core Mattel 80th Anniversary 5-Pack (JGK08)
  • SRP: €11.95 | Ages: 3+ | Available: Fall 2025
  • A must-have set featuring Hot Wheels classics like Bone Shaker and Twin Mill, each adorned with special 80th anniversary decos in collectible packaging.

Thomas & Friends™

• Thomas & Friends Small Die-Cast Mattel 80th Engine (JFV72)
  • SRP: €13.99 | Ages: 3+ | Available: Fall 2025
  • This collector’s edition die-cast Thomas engine features premium metallic-colored paint and rolling stock cars, perfect for fans and collectors.

Fisher-Price®

• Fisher-Price® Red Chatter Telephone™ (JGG97)
  • SRP: €15.99 | Ages: 1+ | Available: Fall 2025
  • The iconic Chatter Telephone pull-along toy is reimagined in Mattel’s signature red, complete with a spinning dial, realistic ringing sounds, and moving eyes to engage little ones.

The Mattel 80th Ruby Anniversary Collection is a testament to the company’s enduring commitment to play, innovation, and cultural impact. Fans and collectors can look forward to these collectible items beginning Spring 2025, with additional products rolling out through the year.