JLR South Africa has announced the launch of its Holiday Heroes campaign, a unique set of services available to JLR clients to ensure their utmost safety and peace of mind this festive season, on the road or at home.
From 11 December 2024 to 14 January 2025, JLR will deploy a fleet of emergency response vehicles along major holiday routes in South Africa to aid clients who might find themselves in need of roadside assistance during their holiday travels.
The service can be requested at any time via JLR vehicles’ onboard eCall and bCall buttons activated via InControl (depending on vehicle specification). The service can also be accessed telephonically by calling 012 450 4000 for travellers within South Africa, or by dialling +27 11 991 8765 from any of the neighbouring countries.
To ensure optimum coverage at all hours, JLR has partnered with Europe Assist Roadside in delivering this amplified roadside assistance service.
Betty Mathonsi, Customer Experience Manager at JLR South Africa, says: “At JLR, we understand that the joy of holiday travel can sometimes be disrupted by unexpected challenges like a flat tyre or mechanical issues. That’s why the Holiday Heroes campaign is here—to deliver the ultimate convenience and peace of mind to our valued clients. Our goal is to ease any stress and ensure you reach your destination with minimal delay, all while experiencing the care and dedication JLR is known for.”
To make the most of the service, owners of vehicles with eCall and bCall functionality are encouraged to update their emergency contact and medical aid details with JLR.
Beyond roadside assistance, the Holiday Heroes campaign also offers the added benefit of a ‘Take Me Home’ service—for those times when you need a designated driver to chauffeur you home safely after a night out, including the convenience of having your vehicle safely driven home too.
“Our clients’ safety and comfort are at the heart of all we do at JLR. We, therefore, strive to help our clients create unforgettable holiday memories—without any worry.” adds Betty Mathonsi.
For further reassurance, a Security Assist service is also available to clients who might find themselves in need of assistance and protection in any unsafe situation, either at home or while out and about.
“The Holiday Heroes campaign is further enhanced by our Security Assist service, which offers JLR clients 24/7 support whenever and wherever they need it,” says Betty Mathonsi.
“In addition to these services, JLR proudly offers a year-round driver training program at JLR Experience Johannesburg. This initiative equips our clients with the practical skills and confidence to fully explore and enjoy their Range Rover, Defender, Discovery, or Jaguar—whether navigating city streets or conquering rugged terrains,” she concludes.
Bookings for the tailor-made courses can be made at:
