Following the successful launch of Disney Africa’s retail campaign Spark Joy This Holiday last month, that included a flash fashion show with retailers and a surprise runway visit by the mouse that started it all – Mickey Mouse – the magic continues this holiday season with an expanded Chari-tree initiative. This year, the campaign expands to a record-breaking 20 malls across South Africa, making it the largest to date.
For the past eight years, Disney-themed Chari-Trees have become a beloved holiday tradition. These enchanting installations, including a captivating hot air balloon, will this year extend its reach, in addition to Gauteng, Western Cape, Durban, to a further four provinces – Mpumalanga, Limpopo, Free State and Eastern Cape – giving moments of delight to more shoppers than event before.
Participating malls include:
- Gauteng: The Glen, Rosebank Mall, Fourways Mall, Melrose Arch, Eastgate Shopping Centre, Woodlands Mall, Centurion Mall, Clearwater Mall
- Kwa-Zulu Natal: Gateway Theatre of Shopping, Midlands Mall, Boardwalk Inkwazi Shopping Centre
- Western Cape: Canal Walk, Cape Gate Shopping Centre, Somerset Mall, Table Bay Mall
- Eastern Cape: Baywest Mall, Vincent Park Mall
- Free State: Mimosa Mall
- Mpumalanga: Ilanga Mall
- Limpopo: Mall of the North
The installations are proudly presented by FNB, PEP and ToysRUs.
Disney invites shoppers to spread further joy by donating to Reach for a Dream, helping fulfil the wishes of children with life-threatening illnesses. Simply head down to your nearest mall, purchase a plush at ToysRUs where R5 from your purchase will be donated to Reach for a Dream, along with all the plush on the chari-trees at the various locations.
In addition to these installations, various malls have additional Spark Joy This Holiday themed activities for kids to enjoy all festive long. In addition to these installations, various malls have additional Spark Joy This Holiday-themed activities for kids to enjoy all festive long. The ice slides return to Canal Walk, with a tropical Moana 2-inspired tree as an anchor, while Capegate Shopping Center will feature a Disney Spark Joy-inspired ice rink.
Expect various arts and crafts activities at Clearwater Mall, Woodlands Mall and Somerset Mall, while brand-new addition Table Bay Mall are hosting an exciting advent calendar activation where amazing prizes can be won. The centre court at Liberty Midlands Mall will feature a Festive Artspace where kids can colour-in their own shopper bags and giant wall murals, decorate cookies and engage in sensory, soft-play activities.
Eastgate Mall’s Strelitzia Court will turn into a festive wonderland complete with Spider-Man climbing wall.
Spark Joy This Holiday is Disney’s largest festive campaign to date. Throughout the season, fans can experience the holiday magic with Disney, with delightful products that bring beloved Disney stories to life, holiday classics streaming on Disney+, festive programming across Disney Channel and Disney Junior, and the special Disney Chari-tree initiative in malls across the country in support of Reach For A Dream, which helps bring joy to children in need during this season of giving.
As the holiday season approaches, Disney invites everyone to experience the magic and make a difference. Follow the conversation on social media and share your own moments of joy this holiday with the hashtags #DisneyAfrica and #SparkJoyThisHoliday, tagging @DisneyAfrica (Instagram) and @DisneyinAfrica on Facebook.
