Sandton City, South Africa’s ultimate shopping destination, continues to lead the retail landscape in the country, with the opening of several prestigious new stores, many of which are first in South Africa, alongside a recent series of exciting store expansions and revamps. This year, the centre has welcomed a host of new local and international brands that have broadened its shopping experience, cementing its position as the country’s retail capital, with each store representing a unique fusion of lifestyle, luxury, and global appeal.
New Fashion Entrants to the Iconic Sandton City
Known for blending traditional aesthetics with modern fashion, the newly opened Maxhosa store showcases the iconic brand’s isiXhosa-inspired knitwear, featuring vibrant beadwork patterns and colours. IWC Schaffhausen has been a global leader in luxury watchmaking since 1868. Now Sandton City shoppers can shop the Swiss watch collections including their signature collections, including the Portugieser, Pilot’s Watch, and Portofino at a new boutique in the Diamond Walk area of the centre.
New Era has also chosen Sandton City to launch its flagship store in South Africa, bringing its globally recognized headwear and street fashion to Johannesburg, featuring exclusive collections found nowhere else in the country. NARScosmetics, the beloved French cosmetics and skincare company has unveiled its first store in the country, in the centre, which is already proving to be a haven for beauty shoppers. TSHEPO, a proudly South African denim and lifestyle brand that captures the resilient stories of the country will bring its signature fashion to Sandton City in a new boutique on the lower level, near Checkers.
Also new to the centre, UNIQ Clothing by Checkers introduces a fresh take on timeless classic and everyday basic apparel items. As a first in South Africa, this innovative concept store offers a fully cashless shopping experience and constantly evolving range. Additionally, Psycho Bunny has just opened its doors, to widespread excitement.
Latest Active wear and Athleisure brands
New Balance, the brand that champions those who are fearlessly driven by their passions has opened its doors in Sandton City, with its sought-after range of sporty footwear apparel now available for fitness enthusiasts.
The North Face, which opens its latest outdoor and adventure retail offering later this month, will offer its iconic range, made for outdoor exploration, in its Sandton City store, which will be the first in Gauteng. Beloved fitness brand Burnt Studios has too launched its flagship store in the centre, expanding its presence in Gauteng, offering high-quality apparel that is designed for fitness fanatics who require functional, high-performance clothing that combines an element of fashion.
Additionally, Yokico that sells unique stationary and school essentials that ignite imagination in children has made its debut in the centre, promising to fast become a favourite among young shoppers.
Iconic Brands Relocating to New Spaces
In 2024, several iconic brands have enhanced their retail experiences at Sandton City by expanding to offer larger, more immersive store experiences, further elevating the centre’s premium appeal.
The newly revamped 344-square-metre Under Armour Icon Brand House is the brand’s most technologically advanced store in South Africa. Integrating cutting-edge LED technology and smart fitting rooms equipped with high-tech systems, the interactive environment immerses shoppers in the brand’s ethos of performance and innovation.
Skechers has also moved to a bigger and more exciting store space. With an exclusive range of shoes designed by Snoop Dogg, the revamped store provides a touch of celebrity style to Sandton City’s footwear offering, sure to appeal to its fashion-conscious shoppers.
Showcasing iconic apparel and footwear with an African twist, Kingsley Heath has just opens its luxurious new flagship store, offering everything from iconic safari-themed collections to limited-edition luxury pieces.
Other relocated brands enhancing the retail mix include PUMA, Vans, Le Coq Sportif, Old Khaki, Bella Luna, Superga, and Vodacom 4U. Each brand’s newly designed space promises to enhance the shopping experience while offering the latest in premium collections and services.
This year has also seen the renovation of several premium stores, reaffirming Sandton City’s commitment to providing an unparalleled shopping experience. Popular kitchen wear brand Le Creuset has undergone an extensive refurbishment, elevating their offering with expanded product ranges and a delightful new retail environment.
Exciting New Openings on the Horizon
Constantly innovating, Sandton City is also set to welcome Bally and Soul and to the centre later this year, adding even more luxury and exclusivity to the centre’s already impressive portfolio of over 300 stores.
A Constant Evolution of Excellence
“Sandton City is renowned for bringing South Africa’s and the world’s most coveted brands to shoppers, and we are delighted to have welcomed such iconic new brands to our centre” says said Sandton City’s General Manager and Asset Management Executive, Dimitri Kokinos. “Our commitment to innovation and premium experiences enables us to remain at the forefront of luxury retail in South Africa, and we look forward to seeing our shoppers delight in these exquisite new experiences,” he added.
For more information and regular updates go to www.sandtoncity.com or follow the centre on social media
