For generations, Disney Princesses have inspired women and girls to be true to their heart, dig a little deeper, and see how far they’ll go. And as Disney celebrates Princess Week (25 – 31 August), fans can also look forward to the recently launched multi-year campaign called “Create Your World”. The new campaign will feature theatrical and streaming content, new music cover releases, consumer products, and more to encourage fans of all ages, everywhere, to discover their own brand of Princess magic that lies within them.
Through the stories of beloved Disney Princess characters and their iconic adventures, “Create Your World” celebrates that every girl can go beyond dreaming big, to doing big things.
During Princess Week, fans can enjoy brand-new episodes of Disney Jr.’s Ariel on Disney Junior, DStv Channel 303 from 26 – 30 August (with repeats during the week at 1:30 CAT and from 16:30CAT) at 10:00 CAT and all the Sofia the First episodes featuring the beloved Disney Princesses, also from 26 – 31 August at 16:00 CAT in back-to-back episodes.
The “Create Your World” is a multi-faceted campaign about giving girls today the opportunity and tools to use their imaginations, try new things, and believe in themselves while not forgetting the fun and magic that Disney Princesses bring to every part of life. The campaign kicked off last month with a new brand spot released today called “The Magic Within.” This spot encourages girls and parents alike to be inspired by the limitless possibilities of their imagination and—like their favourite Princess character—go out into the world and shape their own reality. Through the eyes of a girl, discover how Princess stories inspire and empower her to find her inner magic and create her world as she sees it. Fans can enjoy this new content on YouTube, as well as across The Walt Disney Company’s global owned and operated channels.
In addition to the brand spot, Disney announced an ongoing collaboration with musical artists in a variety of genres to reimagine timeless Disney Princess songs, including “Almost There” from Grammy® award-winning artist Coco Jones. This modern rendition of a beloved track celebrates the 15th anniversary of the fan-favourite film The Princess and the Frog (2009) and will be available across all music streaming platforms on August 9, 2024. This new take on Princess Tiana’s anthem highlighting her determination to achieve her dreams showcases how, even today, Princess music and stories continue to inspire artists to create their world.
This campaign will celebrate the milestone anniversaries of cherished films such as Cinderella (1950), The Little Mermaid(1989), Pocahontas (1995), and more, as these stories continue to inspire and entertain generations of fans as a part of their enduring storytelling legacy. To reminisce on favourite Princess tales, fans can enjoy the entire Disney Princess library on Disney+. And, to continue the stories of these enchanting Disney Princesses, this campaign will also provide an opportunity for fans to enjoy new upcoming content from Disney Entertainment at home and on the big screen, including Moana 2 releasing in theatres in November 2024.
Throughout the campaign, new and exclusive consumer products will be available for fans to bring home. Consumers can also expect to find Disney Princess products focusing on world-building and role play, from licensees like Mattel and Lego.
To further extend the “Create Your World” campaign, Disney Publishing will be rolling out several new Princess-themed titles that readers of all ages can enjoy, including Rapunzel: Paintbrush Pals, a global release that explores Rapunzel’s creativity and the inspiration behind some of the murals in her tower. Young readers can also see their favourite Princesses in the new Little Golden Books from Random House Children’s, such as the Leading Ladies! Little Golden Book where all thirteen Princesses take centre stage to tell stories about leadership, empowerment, and community.
Follow @disneyafrica on Instagram and use #DisneyPrincessCreateYourWorld and #WorldPrincessWeek to join the conversation.
