Many young South Africans would love the chance to discuss taboo topics or the complicated decisions they’re facing in life. With its honest and inspiring conversations, the monthly “Don’t hold back: say it loud!” podcast is one of the few platforms to do this and it’s back for a second season, launching on Wednesday 15 November 2023.

Gauteng’s beloved ‘More Music you Love’ radio station has added an ecosystem of multimedia offerings like the “Don’t hold back: say it loud” podcast, and winning a bronze prize in the Education, Art, and Culture category at the international Anthem awards, celebrates our purpose to connect with our listeners wherever they are,” says Deirdre King, Managing Director of Jacaranda FM.

Host Nozibele Qamngana-Mayaba has a CV that is perfectly matched to carry and give clout to ‘difficult’ conversations. Her YouTube channel has over 200 000 subscribers and millions of views and Nozibele – who’s made it her mission to hold open conversations about her journey living with HIV – and is one of Mzansi’s biggest activist in the space.

Nozi, as she is affectionally known, chats with fellow South Africans on matters ranging from developing a career, navigating Black Tax, recognising toxic relationships, to struggling with substance abuse and coping with life’s everyday pressures. 

She shapes the podcast “Don’t hold back: say it loud!” by bringing her personal experiences into the interviews and thus creating an intimate atmosphere, especially when it comes to taboo topics that are usually not discussed publicly in South Africa. But Nozibele also gives her guests enough space to tell their stories. 

Among the guests featured in season two are Google Africa Chief Marketing Officer Mzamo Masito, leading expert on social media law, Emma Sadleir, chef Wandile Mabaso and futurist Graeme Codrington.

The focus of “Don’t hold back: say it loud!” is always-on constructive conversations: The listeners of the podcast will take away insights to improve their own lives. Nozi also manages to give the podcast a unique ambience through her positive, emphatic, and direct manner. The podcast is co-production between Jacaranda FM, East Coast Radio and Deutsche Welle.

“Don’t hold back: say it loud” season one has also caught the eye (and ears) of The Association for International Broadcasting as they revealed that Nozi had been shortlisted for this year’s AIBs in the Presenter of the Year – Radio / Audio / Podcast category. The AlBs recognise the highest standards in journalism and factual productions across TV, radio, and digital platforms. Gaining a place on the shortlist is a significant achievement since the standard of entries across all categories in 2023 was extraordinarily high.

ABOUT THE INTERNATIONAL COLLABORATION

Pre-launch, Deutsche Welle invested in more than 20 hours of in-depth interviews with South African youth, employing a user-centered approach to address their most concerning needs. From battling debt and suffering gender-based violence, to toxic relationships and fighting depression, this youth podcast covers real-world topics that matter to Mzansi’s youth.

“The data collected to produce the podcast really highlighted that urban South African youth often feel isolated in their issues. ‘Don’t hold back – say it loud’ was crafted as an audio companion to help Mzansi’s youth find their own path, but with real-world anecdotes and advice that they can put into practice every month,” says Deirdre King, Managing Director at Jacaranda FM.

“This international broadcaster collaboration on a podcast is a first of its kind on African soil as Deutsche Welle, Jacaranda FM, and East Coast Radio have created a digital product together from scratch – a true collaboration. We are incredibly honoured to be Deutsche Welle’s production and distribution partner in Africa for a second season. It’s also really exciting to present the youth with an audio companion, backed by data, and produced with the utmost care,” adds King.

Claus Stäcker, DW Head of Programs for Africa: “With the second season, ‘Don’t Hold Back’ is no longer an experiment, we know that Nozi is a popular host, we know that our topic focus is well received, and we know how we can bring the worlds of digital audio and analogue radio together. The response from users and international awards are proof of this. That’s why we’re really excited at DW to be starting a second season.”

KEY FACTS

• It’s a co-production by Kagiso Media Radio (Jacaranda FM and East Coast Radio) & Deutsche Welle and is the first international broadcaster collaboration for a podcast on African soil, this will now be the second series.
• The podcast is hosted and produced at Jacaranda FM studios in Midrand, Johannesburg
• It is a video podcast.
• Urban South Africans aged 20 to 35 are the target audience for the podcast
• Language: English
• Length: 20-30 mins each episode; the first season had 10 episodes, with 10 more planned for season two.
• Rhythm of publication: monthly on all podcast platforms and on YouTube.