Hey there, Neighbours! Get ready to celebrate the good times at the ultimate lifestyle experience Hey Neighbour. Heineken® has officially stepped in as the headline partner to elevate the highly anticipated Festival!
To celebrate its 150th birthday, Heineken has selected to share the festivities with everyone who is passionate about music, art, and culture. This forms part of the brand’s mission to spark connections and break down barriers which aligns with Hey Neighbour’s ethos of turning strangers into Neighbours. This dynamic partnership is all about synergy.
To amplify the festive season’s good times, Heineken® is taking the festival to Africa with a continentwide campaign that will make Hey Neighbour a household name across ten African markets. These locations include Mozambique, Ivory Coast, Ethiopia, and Nigeria to name a few.
With Heineken as a trusted partner, Hey Neighbour will be a festival that the African continent can experience, own, and be proud of. The intent is to be at the same magnitude as the likes of iconic international festivals like Coachella.
“We’re absolutely thrilled to have Heineken® on board as our presenting partner,” says Warren Le Grange, Hey Neighbour Festival Director. “This partnership is all about celebrating good times and unity, which aligns perfectly with the spirit of Hey Neighbour.”
Heineken®’s commitment to promoting inclusivity, diversity, and sustainability through good times resonates deeply with Hey Neighbour’s values. This partnership represents a shared commitment to fostering a global community that values music, art, and culture.
“Celebrating 150 years with a festival of this magnitude only seems fitting in the spirit of Mzansi. We are elevating the celebrations with this partnership by allowing everyone to enjoy good times with Heineken®, one way or another,” says Marcel Swain, Heineken® Marketing Manager at HEINEKEN Beverages
