Leading clothing brand, Rookie USA hosted a world class kids fashion show for the South African market on Thursday 17 November in Sandton City at the Checkers Court, this show stopping display of kid’s fashion collection ran until 20 November 2022.

This spectacular showcase for the kids was also by the kids. The Rookie Fashion show featured diverse kiddie models and celebrity influencers with their children such as TV personalities Simphiwe Ngema’s son made an appearance on the runway with his father model Tino Chinayi. Other celebrities that were in attendance include actress Lerato Mvelase, Digital creator and influencer Sinqobile Tusani, Mrs Universe Africa Mpho Mogosti and actress Liopelo Maphathe converged under one roof in celebration of fashion. The designated fun kiddie’s activation area kept both the parents and the kids entertained.

Rookie USA is the kids-only online store with clothes and accessories from trusted brands. This elite kid’s fashion show had the coolest kids showcasing the latest and trendiest product ranges from well recognised brands such as Nike, Converse, Levi’s and Jordan. 

“The range highlights our fall, what is currently in and a little bit of what is coming up. The beauty about this range is that it caters for everybody. Nike as you saw, the models were younger from 0-7 years, where everybody else was up until 16 years old, so it really is clothing made for kids,” says Marketing Manager of Rookie USA in South Africa, Tebogo Motlhamme.

Keeping the audience entertained and informed were two young talents, Entle Bizana and Lubabalo Tala, who did not miss a beat.

Rookie USA, recently partnered with We are Egg (Rosebank) and opened the very first Rookie USA store at the Mall of the North.

This was a great opportunity to see first-hand the latest kids fashion range and a great time to shop for your favourite brands at the Rookie USA pop-up store.