Mzansi is the home of the side hustle. According to the latest Momentum/Unisa Household Financial Wellness Index, 14 percent of South Africans have a side hustle. Of those, 88 percent have one side gig and 12 percent juggle multiple jobs.

This is why Rockstar Energy – PepsiCo Sub Saharan Africa’s first energy drink – is calling all content creators who want to take their grind to the next level to get involved with the Rockstar Hustle Fund and receive support to the value of R50 000.

We all know that you can’t just sit and wait for success, you must make it yourself. To help South Africa’s new breed of go-getters elevate their respective game, Rockstar Energy is launching the Rockstar Hustle Fund. Think of it as part venture capital fund, part talent agency, part sponsorship.

Hustle Fund judge Coachella Randy says, “This initiative is designed to help up and coming creators showcase their hustle, no matter what it is. Would your face-beat game put a professional MUA to shame? You’re in. Are you a beast behind the pots? You’re in. Are you the next Nelson Makamo? You’re in”. “Whatever your hustle, we want to see what you’ve got.”

Rockstar Energy is a new, boldly flavoured drink for those fearless enough to pursue their dreams. Each can is packed with Vitamin C, high in B-vitamins, ginseng, and taurine, and is available nationwide.

Bronwyn Patten, Senior Franchise Director at PepsiCo Sub-Saharan Africa, says, “With phenomenal growth that the energy category is delivering, it was a natural fit for us bring a new choice to consumers in South Africa. This market continues to represent a market full of opportunity and potential, as we look to spark more joy and create more smiles with our consumers. Rockstar gives you the energy boost you need to step onto your stage”

Rockstar Energy will be giving content creators a chance to showcase their talent through its brand and communication channels. The three with the best content will receive funding, a bigger platform and be part of the Rockstar family, “You bring the hustle, Rockstar will bring the stage”.

Marius Vorster, Marketing Director at PepsiCo Sub-Saharan Africa had this to say: “Rockstar Energy celebrates the unique culture of young South Africans focused on their journey, fuelling those with multiple hustles on their path to greatness”.

Here’s how you can enter:

1. Post a video of your hustle on Instagram or TikTok and tag @RockstarEnergyZA and #HustleFund.
2. Your content will be judged by the talented, Moozlie, Shimza and Coachella Randy. The entries will be judged on the following criteria: meeting the entry requirements, original, entertaining, memorable content, and content produced with good quality and engagement.
3. Make sure the content clearly shows your hustle in action. Entries are open for 6 weeks from 4 August 2022, so you can share and post as much as you like to make sure you get noticed by one of the judges! 

Moozlie says, “If there is one thing that every hustler knows, it’s that getting your foot in the door is half the battle. So, if you can get us to notice you, then you’re one step closer to the R50 000 that will help you achieve your dreams.”

Each of the three winners will be chosen by the judges Moozlie, Shimza and Coachella Randy. They will then receive support to the value R50 000 to help them in their hustles and become Rockstar ambassadors. The fund will also include publicity opportunities and additional exposure across Rockstar’s social channels.

Shimza concludes, “The Hustle Fund is here to give your dreams enough jet fuel to get to the moon. The rest is on you and Rockstar Energy.”