Mattel relaunches the original micro-scale doll with a surprise in every compact to show kids that “tiny is mighty!”

JoDo you remember Polly Pocket^™?

Almost 30 years since Polly Pocket^™ first launched, Mattel announces the relaunch of Polly Pocket^™ – available in South Africa from February onwards – in the original one-inch micro-scale and compacts that made her a 90’s phenomenon! First launched in 1989, Polly Pocket^™ was the first ever micro-doll and went on to sell over 10 million compacts.

With many original Polly Pocket^™ fans, parents can now introduce their children to Polly’s world. With the 90’s making a resurgence, what better time to bring back the beloved micro-playsets and define Polly Pocket^™ for a new generation of kids. 

The new Polly Pocket^™ launches a refreshed look that nods to the brand’s heritage and surprise factor, with new miniature worlds and a surprise in every compact for the 21st century girl. Along with new product, there is new content, and a new ethos – “Tiny is Mighty.”

Polly is often told she is “too little” to do the things she wants to do. But Polly proves what every kid already knows…that being little isn’t a limitation, it’s her greatest strength.  

Polly Pocket^™ products are about a tiny world full of unexpected surprises that can fit in your hand and you can take anywhere with you. Childrens’ imaginations are ready to be unlocked with each compact, discovering fun locations and playing out great Polly Pocket^™ adventures. 

Open the Flamingo Floatie compact to reveal a flamingo-themed pool party! In the Cupcake compact imagine Polly is cooking and singing with her friends! Or reveal a tiny chalet in the “Snow Globe” where they can have some winter fun together!

Miniature compact themes also include Polly’s Picnic, Lila’s Closet, Shani’s Camping Trip, Polly’s Beach Vibes Backpack and many more that kids will love collecting. 

“Tiny is Mighty” ethos has been the inspiration for new animated content which will bring to life Polly and her friends as they embrace big adventures in a shrunken size, thanks to Polly’s magic locket.

Girls can watch more on the Polly Pocket^™ Youtube channel, while the animated TV series will air early 2019.

With Polly Pocket^™, no dream is too big and no adventure is too small!

Polly Pocket^™ hits SA shelves in February and Polly Pocket Tiny Pocket Places compacts start from RRP R129.99, suitable for kids aged 4+

Learn more about Polly here: Website: www.pollypocket.com, Youtube: https://www.youtube.com/user/pollypocket, Social media Hashtag: #pollypocket