Johannesburg, South Africa – 31st October, 2013 – Get ready to rock, as the iconic Hard Rock Cafe makes its way to Johannesburg! Hard Rock International is pleased to announce plans to bring the brand’s one-of-a-kind blend of music, entertainment and authentic scratch-based cuisine to Johannesburg with a state-of-the-art location showcasing Hard Rock’s new design style and latest technology.  The new Hard Rock Cafe Johannesburg will be located at Nelson Mandela Square in Sandton, and will undoubtedly be a must-see for both visitors and locals.

“This extraordinary city of Johannesburg is famous for its energetic and electrifying culture, and incredible music; and we are truly excited to open Hard Rock Cafe Johannesburg in this location.  Our local partner Soft Coffee Holdings in Johannesburg, has worked hand in hand with us to ensure this cafe will become an instant hit in the City of Gold,” said Antonio Bautista, Area Vice President Hard Rock International.  “Hard Rock is thrilled to be a part of this incredible country and our newest location in Mandela Square, Johannesburg will definitely not disappoint!”

Guests of Hard Rock Cafe Johannesburg can enjoy fresh, high-quality items from Hard Rock’s scratch-based menu, including the favourite Legendary Experience menu, featuring a mouth-watering selection of 10-ounce Legendary Burgers.  Hard Rock’s Smokehouse Menu uses the very best Hickory wood chips to slowly cook its ribs, chicken and pork to juicy, tender perfection.  In addition to its food, Hard Rock Cafe’s extensive, award-winning drinks menu includes Hurricanes, Margaritas, signature favourites and Alternative Rock (alcohol-free) beverages, all available in Hard Rock souvenir collectible glassware.   Hard Rock’s cocktails are handcrafted, just like its cuisine, and as authentic as the memorabilia on the walls. 

The Johannesburg cafe’s Rock Shop offers rock ‘n’ roll-inspired items, as well as collectible Hard Rock Cafe merchandise in its exclusive retail location.  This Johannesburg-specific merchandise can only be purchased at this location, which offers an exclusive design quality that enhances each item’s appeal.  Fans can also acquire Hard Rock’s much-coveted signature pins.